A Los Angeles–based landlord managing a multi-unit retail property faced prolonged vacancies and inconsistent tenant quality. Despite strong foot-traffic potential, the property underperformed due to unclear positioning and lack of a targeted leasing strategy.

Client Challenge

• Rising vacancy rates despite a prime location
• Fragmented tenant mix leading to low synergy and shorter lease terms
• No clear understanding of which tenant categories would maximize revenue
• Competing properties attracting preferred tenants due to stronger positioning

The landlord needed a clear, evidence-driven playbook to attract desirable tenants and increase rental yield.

Our Approach

We conducted a multi-layer analysis to understand demand, competition, and consumer behavior around the asset:

• Demographic and psychographic mapping
• Spending patterns across retail categories
• Competitive benchmarking within a 3-mile radius
• Foot-traffic and mobility flow analysis by time of day & day of week

Property Positioning & Pitch Enhancement

We repositioned the property from a “generic retail space” to a destination asset with a curated tenant mix, backed by data.

This shift reframed the asset’s value in the eyes of tenants, highlighting its demand drivers, competitive advantages, and long-term revenue potential.

Leasing Support

We provided a shortlist of active tenants expanding in Los Angeles, including:

• Brand growth profiles
• Space requirements
• Contact and outreach sequence

Results

After implementing the strategy, the landlord achieved rapid lease-up of previously vacant units and improved rental yields, with high-quality tenants willing to pay stronger base rents. The property now benefits from a more cohesive tenant mix that enhances cross-shopping and overall appeal. Interest from expanding brands increased significantly, reducing dependence on cold outreach. These improvements collectively drove a 30% boost in revenue within the first quarter.