Our Team

A bilingual team of analysts, strategists, and industry consultants committed to delivering actionable real estate intelligence, serving clients domestically and internationally.

Meet the People Who Power the Strategy

We bring clarity to complex markets with real-time data tools and foot-traffic analytics.

Allen Wang

Allen Wang

Founding Partner

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Max Li

Max Li

Vice President

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Scott Friedman

Scott Friedman

Strategic Adviser

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Built for Modern Real Estate Intelligence

Experience matters, but so does the ability to see what others can't. Our team blends traditional real estate knowledge with data science and cross-cultural business acumen, giving clients a strategic advantage that most advisory firms simply can't offer.

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Deep expertise in U.S. retail markets

Extensive experience across key retail corridors, consumer trends, and regional market behavior.

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Proven track record in acquisitions, and strategy

Strong history of identifying opportunities, analyzing market potential, and guiding data-backed decisions.

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Collaborative, client-focused approach

We align closely with your goals, communicate clearly, and act as an extension of your team.

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Experience across all real estate sectors

Diverse backgrounds that enable us to support complex portfolios and large-scale strategies effectively.

Want to Be Part of Our Growing Team?

We're always looking for sharp, analytical minds who are passionate about real estate and data. If that sounds like you, we'd love to hear from you.

Get In Touch

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Proven Results Across U.S. Markets.

Our clients trust us to deliver strategic data-driven insights that shape real outcomes. From retail expansion to landlord leasing strategies to cross-border market entry, here's how we've helped clients win.

Retail Expansion — Chicago, IL

Retail Expansion — Chicago, IL

  • Identified high-footfall retail clusters
  • Optimized site selection using heatmap analytics

Retail

Landlord

Result: +30% revenue in first quarter
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Landlord Leasing Strategy — Los Angeles,

Landlord Leasing Strategy — Los Angeles,

  • Targeted ideal tenant categories using 
market data
  • Improved property positioning

Office

Tenant

Result: +30% revenue in first quarter
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Market Entry Strategy — New York, NY

Market Entry Strategy — New York, NY

  • Modeled customer movement across key districts
  • Matched brand profile to high-demand

Industrial

Investor

Result: +30% revenue in first quarter
Read Case Study

Ready to Make Data-Driven Real Estate Decisions?

No guesswork. No gut-only decisions. Let's talk about what Foundation CRE can do for your portfolio, whether you're a landlord, tenant, investor, or international brand entering the U.S. market.

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